Should Teens Have Pay For Being Insane - 2440 Words

Andrea Cantu Rough Draft Pavlecic ERWC 4 4 May 2015 Should Teens Have to Pay for Being Insane? All over the United States, thousands of teens have been tried as adults. Around three thousand have been sentenced to life in prison without parole. Teens thirteen years old have been sentenced to die in prison, without any attention to their age or offense. Now tell me if i’m crazy but these kids won’t even be able to live their life, not get the chance to experience how life really is, or graduate, get married, or have kids. Their life will never begin because they are going to trapped in a place where they might be influenced to commit the crime again or any crime for that matter. Everyone knows that teens make stupid decisions, but†¦show more content†¦The real problem is discipline, if kids are not disciplined as they get older then it s already too late in their teenage years. Now i m not saying that every teen is like this, but it s a majority of teens that just don t care and do what they want. So why not try to help these teens instead of throwing th em in jail with people that might influence them to keep doing those things and think about their future and how we can help them for the better. Why send them to a place where they are surrounded by bad people. Now i’m not saying that every teen should just get help, it all depends on the crime. Like if they are selling drugs or they steal from a store they should not be tried as an adult because that is normal teen behavior. But at the same time that doesn’t mean that it’s okay, but it is something that you will hear a lot about that thats what teens get in trouble for. Now, if they kill someone, or stab, or shoot someone then they should be tried as an adult because then something is really wrong with you. But even then, It†s not a good idea to put them in a place where people have had experience with stuff like that. That would do nothing for them and they would keep doing the same thing.Too many people have been to jail and back, for drugs and stealing, and that does nothing for them. Reporter from CNN News Mathew Roden â€Å" Some young teens cannot manage the emotional, social,

Theory Of The Field Image Repair Theory - 1687 Words

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Qumran, the Essenes and the Dead Sea Scrolls Essay Example For Students

Qumran, the Essenes and the Dead Sea Scrolls Essay Qumran, The Essenes and the Dead Sea ScrollsPreambleThe grass withers and the flowers fall but the word of our God stands forever Isaiah 40.8Mohammed Dib, a Bedouin shepherd of the TAmireh tribe (Keller, 1957, 401) could not have known that he would be the person who, in 1947, would bring to bear the words of Isaiah 40.8 This shepherd boy had been clambering around the clefts and gullies of a rock face on Wadi Qumran, north of the Dead Sea hoping to find one of his lost lambs. Thinking that it could have taken refuge in a cave he threw stones at the opening. He heard a jar break, became fearful and ran to fetch his fellow tribesmen. What they discovered were written scrolls of ancient papyrus, stuffed in jars and wrapped in linen. The Bedouins thought that they could make money on the black market in Bethlehem so sold them for a few shekels. A bundle of four of these scrolls was purchased by the Orthodox Archbishop of Jerusalem, Yeshue Samuel who then stored them in St. Marks Monaste ry. (Albright, 1954, 403)From this point in time interest in the scrolls escalated and in 1949 the Oriental Institute in Chicago invited Yeshue Samuel to submit the scrolls for examination. The Dead Sea Scrolls were given extensive and exhaustive examinations including carbon testing which indicated that because the linen they were wrapped in was made from flax which had been harvested in the time of Christ that the scrolls were seen to have been copied around 100 B.C. (Albright, 1954, 404). From the time of the initial discovery there was also an upsurge in archeological expeditions to the area. One such expedition was in 1949 when Father Roland de Vaux, Dominican Director of the French Ecole Biblique et Archeologique at Jerusalem and Professor Lankester Harding the British Director of the Department of Antiquities in Amran arrived in Qumran. After the initial disappointment of finding no complete scrolls or jars they literally examined the floor of the cave with their fingernail s. What they found allowed them to come to some astonishing conclusions (they found fragments and potsherds relating to Graeco-Roman times, dating from 30 B.C. to A.D. 70. Six hundred tiny scraps of leather and papyrus made it possible to recognize Hebrew transcriptions from Genesis, Deuteronomy, and the book of Judges, pieces of linen fabric which had served to wrap up the scrolls completed the meager spoils. (Keller,406-407)Professor Lankester Harding stated in a journal article for the Society of Oriental Research in 1956 thatThese unexpected discoveries are perhaps the most sensational archeological event of our time. There have been 400 manuscripts including 100 Biblical manuscriptsdiscovered. These include every book in the Old Testament with the exception of Esther. The best known is the complete book of Isaiah. The scrolls and fragmentsWhich come from Qumran date from 200 B.C. to A.D. 68. Those from Wadi Murabbaat go up to A.D. 132-135. In the Khirbet Qumran near the cave wh ere the first discoverieswere made there has been found the ruins of a cemetery and a settlement which had beenthe nucleus of a Jewish community which Father de Vaux views as possibly being the wilderness retreat of the Essenes. It will take a whole generation of Biblical scholars toassess the value of these manuscripts (Harding, 1956)IntroductionIndeed, some 50 years have elapsed and many Biblical scholars have assessed the manuscripts. It will not be the purposes of this paper to debate the validity of the documents nor enter into archeological debate, this paper however will in Section 1, provide further historical evidence in support of the Essenes sect dwelling at Qumran. The writer will present an outline of the monastic lifestyle of the Essenes, their closed community, their laws and beliefs. The hypothesis of this paper will be to attest that the Essenes were a separatist Jewish sect who formed an ascetic monastic community at Qumran. The writer will also attest as a second point that it is possible from the accounts of various writers studied for this research paper (Lohse,1974 et.al) to formulate a theory supporting the Essenes copying or collecting the scrolls at Qumran and depositing them in the caves of the adjacent hills for safe keeping. The next section of this paper will focus on providing an outline of the contents of the scrolls and the identification system of the Dead Sea Scrolls and fragments of the manuscripts. The emphasis will be placed on those scrolls, which are seen to relate to the Essene community and those scrolls, which are books of the Bible. The writer will expand on the theory that the Essenes may have believed they were living their last days and may have interpreted writings by the prophets in the Old Testament as relating to the end of the w orld as they knew it. A further point, which is only a notion of the writer and certainly only conjecture, will be that because the Dead Sea Scrolls are the oldest known copies of Jewish scripture in existence, that the study of the community who lived at Qumran may provide us with further evidence in the scrolls of the coming of Jesus Christ. Because of the time the Essenes dwelt at Qumran there may even be links to the Essenes having met with Jesus and studied Jesus words as well as the words of the Old Testament which were preserved in the scrolls although this is not within the scope of this paper to enter into such an advances theological and historical debate, These points will be raised as points of interest only. This paper will rely upon the first hand reports of three writers of the historical period to provide a glimpse into the lifestyle of the Essenes. These writers being the Jewish philosopher of Egyptian dispersion Philo of Alexandria, Egypt, Flavius Josephus, the famous Jewish historian and priest-general at the time of the Jewish War and Pliny the Elder who died in 79 A.D. Pliny incorporated information about the sect in his work entitled Natural History. (Dupont-Summer,1967) Josephus was born and raised in Judea where the Essenes actually dwelled (Dupont-Summer, 1967) and wrote his first account of the Essene community between 70 and 75 A.D (Burrows, 1958). These writers give an historical outline of the Essene philosophy and lifestyle. Josephus, Philo and Pliny will be quoted and paraphrased leaving the skeletal framework of the Essenes lifestyle and beliefs to give an overview of the Essene community. Josephus wrote the first reference to the Essenes in his document entitled The J ewish War. He states that the Essenes had an uncanny ability to successfully predict future events as well as a unique philosophy (Josephus,1958). He goes on to sayThe Essenes are Jews by race, but are more closely united among themselvesby mutual affection, and by their efforts to cultivate a particularly saintly life. They renounce pleasure as an evil, and regard continence and resistance to passionsas a virtue. They disdain marriage for themselves, being content to adopt thechildren of others at a tender age in order to instruct them. They despise riches. When they enter the sect they must surrender all of their money and possessions intothe common fund, to be put at the disposal of everyone; one single property for thewhole group. Therefore neither the humiliation of poverty nor the pride of possessionis to be seen anywhere among them. They make a point of having their skindry and of always being clothed in white garments. In their various communaloffices, the administrators are elected and appointed without distinction. Theyare not just in one town only, but in every town several of them form a colony. they welcome members from out of town as co-equal brothers and even thoughperfect strangers, as though they were intimate friends. For this reason they carrynothing with them when they travel, they are, however, armed against brigands. They do not change their garments or shoes until they have completely worn out. They neither buy nor sell anything among themselves. They give to each other freelyand feel no need to repay anything in exchange. Before sunrise they recite certainancestral prayers to the sun as though entreating it to rise. They work until about 11 am when they put on ritual loincloths and bathe for purification. They then enter a communal hall, where no one else is allowed and eat only one bowl full of food for each man, together with their loaves of bread. They eat in silence and afterward they lay aside their sacred garmentand go back to work until the evening. At evening they partake dinner in the same manner. They are very careful not to exhibit their anger, careful ly controlling such outbursts. They are very loyal and are peacemakers. They refuse to swear oaths, believing themselves to be stronger than an oath. They are scrupulous students of the ancient literature. They are ardentstudents in the healing of diseases, of the roots offering protection and of the propertyof stones. They are sworn to love truth and to pursue liars. They must never steal. They are not allowed to keep any secrets from other members of the sect; but they are warned to reveal nothing to outsiders, even under the pain of death. They are not allowed to alter the books of the sect, and must keep all the information secret. The name of the Lawgiver, after God, is a matter of great veneration to them; if anyone blasphemed the name of the lawgiver he was sentenced to death. Those members convicted of grave faults are expelled from the order. In matters of judgment the Essenes leaders are very exact and impartial. (Josephus, 1958)Philos accounts of the EssenesThe Essenes li ve in a number of towns in Judea, and also in many villages and inlarge groups. They do not enlist by race, but by volunteers who have a zeal forrighteousness and an ardent love of men. For this reason there are no young children,or even adolescents or young men amount the Essenes. Instead they are menof old or ripe years, who have leaned to control their bodily passions. Theypossess nothing of their own, not house, field, slave nor flocks and live togetherin brotherhoods and eat in common together. They do not offer animal sacrifices. Superman vs. Christ EssayOnly the findings which are seen to relate exclusively to the theory presented in this paper that there was a community at Qumran are listed below. This is by no means an exhaustive list of the total findings at Qumran and surrounding areas but relate purely to the theory presented in this paper as the possibility of the sect who lived at Qumran being the Essenes and as such, they were the sect who transcribed and preserved the manuscripts found at Qumran. These manuscripts or fragments are:Rule of the Community (or Manual of Discipline IQS) comes from the early years of the sect in theSecond Century B.C. Some have thought that the sects founder The Teacher of Rightiousness is the author and was seen as a working manual for the sect of the Essenes. (p371)Rule of the Congregation (or Messianic Rule iQSa) commences with a rule for all the congregation of Israel at the end of days. There is reference to the blessing of the bread and wine and the Messiah of Isr ael extending his hand over the bread. (p372)Book of Blessings (iQSb) This scroll contained a collection of benedictions for the Faithful, the High Priest, the Sons of Zadok the Priest, and the Prince of the Congregation. Scholars have found biblical basis from Genesis 1:27, Matt 19:4 and Matt 12:11 (p372)Damascus Document (CD) in this there are exhortations which offer a brief history of the sect which entered into a new covenant and went from the land of Judea to the land of Damascus. They pledged to keep the commandments of the teacher until the coming of the Anointed One out of Aaron and Israel and prescriptions which offer information about the community. (p374))War Scroll (iQM) this gives the Rule for the War of the Sons of Light against the Sons of Darkness. The Sons of Light are the exiles of the wilderness and the Sons of Darkness are the traditional enemies or Israel in the Old Testament. (p375)Thanksgiving Hymns (iQH) scholars suggest that the hymns were written by the Teacher of Righteousness and that the author as one to whom God has given his mysteries and to be the bearer and interpreter of Gods Truth (p374)Habakkuk Commentary (iQpHab)- this is a major surviving representation of the genre of writing much employed at Qumran which is characterized by the interpretation of Biblical text as foretelling contemporary events. This method of dealing with biblical texts is important to Early Christian interpretation of the Old Testament. (p375)Genesis Apocraphron (iQapGen) rewriting and supplementing Genesis seems to have been a popular thing to do in late Judaism. This work is perhaps valuable for providing a sample of Aramaic at the beginning of the Christian era. (p376)Copper Scroll (3Q15 or 3Qtreasure) this contains a list of topographical treasures and their hiding places. The treasures may or may not have had anything to do with the Qumran but may have been the Essenes method of attempting to preserve treasures in the event of a Roman or othe r invasion. (p376)Temple Scroll (iiQTemple) Approximately 28 feet long, this is the longest of the scrolls and contain points of contact with the Qumran community in relation to interpreting the law and the calendar. The handwriting of the scroll is that of the early first century. (p376-377)The scrolls mentioned above all make mention of some part of the Qumran community. And are further evidence to support the theory of this paper that there was a community at Qumran which was monastic in its habits and was entrusted to copying and preserving the scrolls. From the accounts of Josephus, Philo and Pliny already stated, one could now begin to piece together the community at Qumran itself, its daily life, its beliefs and its philosophies. To give the Essenes priority as being this community would not, I believe be presumptuous. Having read some accounts of the Pharisees, Sadducces, and Zealots, none of these sects come close to the Essenes in lifestyle and beliefs.. Given the documented laws and philosophies of the community and the findings in the scrolls it is the writers notion that the thesis of this paper can be supported. Because of the time frame in which the Essenes are reported to have lived it may even be reasonable to suggest that some circumstantial evidence may even be available to support the theory that the Essenes at some point in time met with or even followed the teachings of Jesus! This theory could be a paper on its own merits therefore only two points will be made which may support this theory. There are two references to the Anointed One in the accounts above as well as references to the Messiah! Two theories emerge as to who the Anointed One may have been. Firstly, this person may have actually been the sects founder, The Teacher of Righteousness, or secondly, it might just as easily be argued that this person was actually Jesus. There is certainly only one Messiah, so did the Essenes know of Jesus or did they know from the prophesies of the Old Testament? There is evidence that scholars have found fragments of Matthew 12:11 if this is the case then there the case becomes somewhat stronger because the actual text of Matthew 12:11 has Jesus actually saying if any of you has a sheep that has fallen into a pit on the Sabbath, will you not take hold of it and lift it out NIV. Did the Essenes know of Jesus prior to Matthew writing his Gospel? Were the Essenes entrusted to the copying of Matthews Gospel or did the Essenes actually walk with Jesus? There are certainly some schoo ls of thought which may support this theory. The community was seen as one which was pious with intense religious fervor, a community which by its own doctrine may have given others the opinion that they were selfless servants who were perhaps delivering messages from the Messiah in their writings. Whether it will ever be established that the Essenes were connected with the teachings of Jesus will probably to coin the words of Lankaster take another generation of Biblical Scholars to assess the value of the manuscripts!ConclusionFor most Christians, the scrolls at Qumran are living proof that the scriptures we have today stem from documents that have changed little, if at all, over two thousand years of copying and re copying. Accounts of the historical scholars of the Essenes lifestyle are indicators of their beliefs and capacity to adequately copy documents. We as Christians are indeed fortunate to have the words of the Bible exist in a state able to be translated by scholars as living proof of our faith and our history. The Dead Sea scrolls found at Qumran ring out absolute proof of the prophesy in the Old Testament to the coming of our Lord Jesus Christ. Mohammed Dib, the Bedouin shepherd could not have known in 1947 when he found the Dead Sea Scrolls that he had just walked a similar path to the young Saul, who went out to find his fathers lost donkeys and inherited a kingdom. 1Sam.9 NIV. He could not have known that The Dead Sea scrolls, not only would give the world historical evidence of the existence of the Essenes as a sect of Judiasm and perhaps proof of his own ancestry but they also give the world proof that the words of the Bible could not have been invented for the purpose of Christianity, that they are in fact the Word of God. Works CitedAlbright, W.F. Archeology and the Religion of Israel. The Bible as History Ed. Werner Keller. Trans. William Neil. London: 1956 Hodder and Stoughton. 403Burrows, Millar. More Light on the Dead Sea Scrolls and New Interpretations. New York: 1955. The Viking Press. 1958. 180. Dupont-Sommer, A. The Essene Writings from Qumran. New York: 1962. 23-38Ferguson, F. Backgrounds of Early Christianity. 1987. Grand Rapids, Mich: 1990. William B. Eerdmans Publishing Company 1990. 369-421Harding, L. Journal of the Society of Oriental Research (JSOR). The Bible as History. Ed. Werner Keller. Trans. William Neil. London: 1956 Hodder and Stoughton. 409- 410Josephus Flavius, The Jewish War. Harmondsworth, Middlesex, England. 1959 Penguin Books Ltd. 129Lohse, E. The new Testament Environment. Trans. John E. Steeley. 1974 London: SCM Press. 1989: 89-115Tushingham, A. Douglas. The Men who hid the Dead Sea Scrolls. December. 1958: National Geographic MagazineVardaman, J. The Earliest Fragments of the New Testament. 1971-72: Expository Times 374-376

War in Afghanistan Essays - AfghanistanUnited States Relations

War In Afghanistan The war in Afghanistan is one of the longest wars in the United States history. The United States army has been there since 9/11/2001. In February 2009, President Barack Obama ordered 17,000 He plans on sending another 30,000 troops this year. This war has sparked many anti-war efforts. Many parents of killed soldiers are pushing for extraction of the troops. Many of our troops have died there for another nation that has many people who hate the United States. As always, though, there are people that want to stay in the war. They want Afghanistan to become a nation that can handle itself. Some argue that the war in Afghanistan is wrong because of all or our troops dying; however, ultimately it is the right thing to do to help Afghanistan because they need help setting up their government, building a strong enough army, and keeping the Taliban from gaining control again. The war in Afghanistan has caused many deaths. Many young men have died there fighting for a country that's not the United States. This is why many parents have been pushing to get the troops in the Middle East brought back home to the Unites States. It is a unfortunate thing that so many of our troops are dying for another country. This is why so many have spoken out against the war. "Obama said there'd be one combat battalion coming home per month, and that has not happened." said Cindy Sheehan, one of the leaders of the anti-war movement. Many parents are angry about their children dying in the war to protect a foreign country. Obama plans on sending 30,000 more troops to Afghanistan in the upcoming years "Activist Cindy Sheehan Revives Anti-War Efforts". This is one of the main reasons people are getting mad because he said he would be withdrawing troops "Activist Cindy Sheehan Revives Anti-War Efforts". It has also caught the attention of many politicians: "Activist Ralph Nader told protesters Mr. Obama had essentially continued the policies of the Bush administration" "Thousands in Anti-War Rally". All of these are logical reasons, but it is a really good thing we are doing to help a country in need. The United States presence in Afghanistan is helping the Afghanistan government buildup strength. It is giving them the crucial time that they need to make their government strong when it was all out of shape and not working as a unit "Baker and Kolay". The United States government is collaborating with the Afghanistan government to help them build a stable government that can last the test of the Taliban when the United States leaves. Although there are tensions that are rising between the two nations' governments, they still stand strong in their alliance. This is because the Afghanistan government knows they could not do it alone "Baker and Kolay". The United States helped set up the Afghanistan government after the Taliban lost control of the country. If the United States were to pull out now like so many want, lots of people would die. Also the Afghanistan government would fall apart. The United States is giving the Afghanistan government time to make policies, and laws that are crucial to running a country "Baker and Kolay". United States officials are being very hard on the Afghanistan government about how they should run their country. President Karzai is strong leader, but the United States must stay because Afghanistan simply isn't ready to protect itself yet. Obama did pay a visit to Afghanistan but it was a really short one and it was at night "King". This made many people angry at Obama in Afghanistan because they say it was very chicken thing to do. It was also his first time to Afghanistan in 14 months "King". Many people described Karzai's behavior to President Obama as indifferent. Also there are many that said that his mood toward Obama was very pleasant and friendly "King". Many people in Afghanistan think we are there just for ourselves and not to help them get back on their feet. United States Secretary of State Hillary Clinton had a conversation with President Karzai delivering a very clear message about how he needs to get

How to Write a Compare and Contrast Essay on Cultural Relativism

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How to Build the Best LinkedIn Marketing Strategy For Your Business

How to Build the Best LinkedIn Marketing Strategy For Your Business When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool  that can help boost the buzz around your business. And with the right strategy, it can be immensely useful for building your brand. When you read this post, you be able to take away the following: Learn how to target the right B2B audience that will generate the right leads. Strategically create content that establishes your business as an expert in your industry. Measure your performance and understand if your efforts are successful. With all that knowledge you’ll be able to build the perfect LinkedIn marketing strategy for your business. This Is How To Build The Best LinkedIn Marketing Strategy For Your BusinessGet the 411 on Why Your Business Should Be On LinkedIn Looking for a reason to get your brand on LinkedIn? Weve got 25 of them on this free infographic. Jam-packed with relevant statistics and figures on the networks effectiveness as a marketing channel, you’ll learn why LinkedIn is one of the most powerful B2B tools you have at your disposal. Download it now and share with the skeptics in your professional circle. First, Determine What Your Goals Are The first step in your goal development process involves figuring out what your company goals are. Do you want to: Generate more leads? Drive traffic to the website? Increase content shares? Establish your business as an expert in the field? What are your top #LinkedIn #marketing goals?How Can LinkedIn Contribute To Your Business Goals? Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those overarching goals. Some benefits that LinkedIn  is known for are: Lead generation:  According to Hubspot, LinkedIn visitors convert 277%  more often to leads than visitors on other social media sites. Recruitment:  According to LinkedIn, social professional networks  are the number one source of quality hires. Brand Awareness:  LinkedIn is built on the basis of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members. Establishing Authority:  Because of its professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has. We’ll cover how you can create that content a bit later in this post. Depending on what overarching goals your team has selected, will determine how LinkedIn can help you reach them. For example, if one of your overarching business goals is to increase the number of sales leads for your company by 50%, working and networking on LinkedIn could help you reach that goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives How To Track Conversions From LinkedIn in Google Analytics To set your leads goal, you need to find a base line. Open your Google Analytics, select Acquisition, then Social: In Social select Conversions, then LinkedIn.  Once there set your dates back and gather the last six  months  of conversion data: To track that data, you need to have goals  set for when you lead conversion occurs. For example, if a potential consumer filled out a contact us form, that they clicked on from your LinkedIn page, that would generate a lead. That number will act as your baseline and help you determine a solid growth percentage. For example, say that in the past six months I converted 1,000 leads and now I want to increase my leads by 25%, I’d want to add 250 more leads in the next six months. LinkedIn has also introduced LinkedIn Lead Gen Forms, which are an easy way to collect lead information straight from your profile. Are you generating leads with #LinkedIn Lead Gen forms?How To Determine How Much Traffic LinkedIn Is Referring To Your Website You can also find your referral traffic that is coming from LinkedIn in your Google Analytics page. Go back to Acquisition and then select All Traffic. From All Traffic select Referrals  and scroll down to find LinkedIn: In the graph, you’ll be able to see the total number of visitors LinkedIn is driving to your website as well as the overall percentage it’s contributing to. The same way that you set your goals for leads growth is going to apply here. Look at your past six months of data and set a reasonable growth percentage. Recommended Reading: How to Focus on 10X Growth Projects How To Track The Number Of Shares Your Content Is Receiving To find the number of shares your content has gained, you’re going to turn to the in-app analytics on your LinkedIn profile. Select Updates and change the drop down menu to Shares. To calculate your goals look at the average number of shares over the past six months and select a reasonable percentage growth goal. How To Use LinkedIn To Establish Your Business As The Expert In Your Industry How do you want to establish your business as the expert in your field? Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? It’s important to remember that interacting in a group or posting more often in a group won’t automatically establish your authority. The content you share needs to be informative, thought-provoking and original. While there isn’t a metric that is going to be able to tell you specifically that your business is authoritative, you can track metrics like follower growth, shares, and quality of engagement. Why those metrics? The more followers you begin to have, the more shares your content receives and the more your audience interacts with your content, the higher indication you’ll have that your audience is finding value in your content. How can you track that and create goals around those three metrics? Most of these metrics can be found in your in-app analytics. Go to your LinkedIn page and select Followers in your drop-down menu to find your follower growth and Updates to find your shares growth and overall message interactions: To set your goals you can either take the average of growth for the past six months of posts, or you can take the average for the week and build your goal based off of that average. Whatever your team decides to do, calculate your baseline and figure out how much your team wants to grow that baseline by. Recommended Reading: How to Use Social Media Analytics to Create the Best Posts Determine Who Your Audience Is You can’t create great content if you don’t know who you’re targeting it toward. The next part of your LinkedIn strategy involves figuring out who your target audience is. The important thing to remember is that LinkedIn is a B2B channel. You can’t just transfer your Facebook content to LinkedIn and call it good. This audience type needs to be catered to in a very specific way. Figuring out who will be part of your target audience involves thinking about: Who are they? What problems are they experiencing? Where are they experiencing their problems? When are they experiencing them Why  are they experiencing them? Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Optimize Your Profile For Maximum Exposure One of the last steps in your strategy will be optimizing your LinkedIn profile for maximum exposure to your intended audience. Set Your Profile Picture Your profile picture should be your company logo and within the optimum  size image for LinkedIn. The standard size for LinkedIn is 400x400px. Utilize Your Banner Image Setting the right banner image can help bring more personality to your LinkedIn page. It can be standard like a CTA  or more unique, like a photo of your office: Make Sure Your Bio Is Completely Filled Out One of the most overlooked parts of any social profile is the biography. While this may seem like a small detail to deal with, having a bio that isn’t filled out is causing you to miss out on another opportunity to interact with your customer base. The nice thing about your LinkedIn bio is that it’s easy to edit with many parts of it allowing to drag and drop pieces in from your website. Check out this link  to learn how to edit your company profile. Now you might be wondering what does a great LinkedIn bio include? According to FindandConvert,  your business bio should include: A great company overview. You know better then anyone else what your company is all about. Take that space to tell your audience what you’re about. Do you have a mission statement or values that your company lives by? Add those in. Information about your products and services. What are you doing as a company that is setting you apart from the crowd? If a potential lead is experiencing a problem how can your company help solve it? If they don’t know what types of services you offer, why would they choose you? Recommendations.  92%  of people trust peer recommendations over advertising. Meaning why wouldn’t you showcase some of the recommendations you’ve received from your current clients. If someone is on the fence about your company, what better way could there be to persuade them. What does a great bio look like in real life? Check out this example from Bobcat: Establish Voice And Tone The next part of your strategy involves creating a professional voice and tone. What’s voice and tone, you ask? According to Buffer,â€Å"your voice is your brand personality described in an adjective while your tone adds a specific flavor to your voice depending on different factors or situations.† So let’s tackle voice first. What is your brand personality? Are you informative, thoughtful, political or purposeful? To help you get started, have your team write down three adjectives that describe your brand voice and together determine the final three that your company is going to embody online. Here is a list to help you get started if you’re stuck: Once you have your final three adjectives decided you can move on to developing a specific tone for LinkedIn. Tone is going to be more specific, as it’s going to define how your voice sounds on LinkedIn. If your overall voice is modest, how do you want that to come across to the professionals you try and connect with on LinkedIn. Are you going to be modest with a professional tone or modest but excited? Now instead of choosing three adjectives, you’re going to choose one overarching tone that a majority of your messages on LinkedIn will be in. Remember that your tone will switch from time to time, depending on the situation that you’re posting. How can you find that balance between being personal but professional? Check out some of these examples. Target Target finds a balance between the professional and personal voice in this post by highlighting their company culture, while still maintaining a professional tone and demeanor: Adobe Adobe knows how to reach their audience of graphic designers and creators by appealing to their audience’s love of design, while still using language friendly enough for the non-designer audience members to understand: Ulta Beauty Among the three examples, Ulta is one of the more personal voices that is active on LinkedIn. Ulta works with many young men and women to help them find confidence in how they look. Therefore the brand needs to seem incredibly approachable. That’s why posts like this one work so well for their audience; it shows their intended audience how Ulta employees will go above and beyond to help make sure that someone loves the way they look: Be Smart About Your Content Strategy LinkedIn is so much more than publishing  posts and hoping that something sticks. Depending on the goals that you created earlier, your content and what you create for LinkedIn will shift. How you convey your content is important but so is, what types of content that you choose to share. Are you going to be sharing: Case studies White papers Blogs Slide Decks Video via YouTube Infographics LinkedIn Pulse posts These are all different content types that work well on LinkedIn. Recommended Reading: How to Develop a Winning Social Media Content Strategy [Free Template] Establish Your Company As An Expert In Your Industry If you want to be the go-to expert in your industry, LinkedIn is a great place to help you establish that reputation. However, that expertise status doesn’t come overnight and will take careful execution to get it to stick. How Can You Solve The Problems Your Customers Are Experiencing One way to establish your authority in your industry is to show how your company can solve specific problems, better than your competitors. Remember as a B2B business,  your target audience isn’t going to make a split-second decision, so showing them how you stand out above everyone else can help sway your target audience your way. How can you stand out to your potential audience? See if your content answers the following questions: Is our content empathizing with their problem? Is our content creating an emotional connection to where our potential customer is at in their buyer journey? Is our content drawing a line from point A to point B that connects our audience members problems to our solution? If your content isn’t highlighting the answers to at least one of those questions, it may be time to go back to the drawing board and see how you can help lead your audience to the conclusion that you are the company to work with. Take the Hilton brand for example. They have thousands of hotels, and part of their target audience could be getting traveling business people to invest in a stay at them. The post talks about how the new integrations in a travel app can help ease their stress levels. Hilton on LinkedIn: "Our new Hilton Honors integration... Our new Hilton Honors integration with the Travel and Transport Dash Mobile app looks to take some of the stress out of business travel. Learn more: ... Freely Share Your Knowledge To truly establish your authority on LinkedIn you need to be prepared to freely share your industry knowledge. What? That seems crazy, doesn’t it? Isn’t your insider knowledge something you’re supposed to keep to yourself? You could, but it wouldn’t help with your authority online. What can you do to freely share your knowledge with your audience? More importantly, how do you know when to hold information back? Share your knowledge when: It’s basic. What that means is that the information that you share with your audience may not be stuff they would know but other people in your industry would. Your customers are constantly experiencing a problem that you can show them how to fix. Why would you want to go and fix a 2 cent problem when you could show your audience how to fix it themselves? It saves their time and you get to focus on solving bigger problems. Don’t share your knowledge when: It’s a company secret.  If your company or brand has a secret way of doing something, like the Bush’s Baked Beans family recipe, you probably want to keep that to yourself. The topic is going to put their audience in over their heads.  If your solution is incredibly complex and would be difficult to do unless you had industry knowledge, keep that to yourself and have your customer contact you for help instead. Here's when you should (and shouldn't) share your knowledge on LinkedIn:A  great example of this, is one Jay Baer’s utilizes in his book Youtility.  According to Jay, Geek Squad has a ton of do-it-yourself  YouTube videos  that show people how to easily fix common computer tech problems. Jay explains that it might seem counterintuitive. Wouldn’t they want those people to come to them first? Not necessarily. Jay goes on to explain that eventually the person trying to fix their computer is going to become overwhelmed. Who are they going to turn to? A random computer company or the company they’ve already gotten all that information from? What could that look like on LinkedIn? Take for example. We’re constantly sharing information with our followers in order to give them the knowledge to create the best possible marketing content out there. We structure our social media posts to help answer common questions; like this one relating to how to start your own webinar. on LinkedIn: "Need help with doing a... Need help with doing a killer webinar? Here's our 4-stage approach: http://cos.sc/2uHievh Share The Most Valuable Content Possible We have a motto  here at :â€Å"To be the best marketing blog on the web.† That same motto can apply to your LinkedIn content, but instead of just producing the best content, you’re going to share the best content too. What does the best content on LinkedIn look like? The best content out there should be: Well-researched.  Well-researched content is backed by a plethora of different credible sources. What’s a credible source? This image from Contents  Magazine  breaks down the best types of credible sources that should be included in content that you share. Highly informative.  According to Roger Bryan, your content needs to to be unique and useful to your target audience. If you’re creating content that just rehashes what others have already said on the subject, you’re not informing your audience of anything because it’s information they already know. Authoritative. Isn’t that the same thing well-researched content? Not exactly. Authoritative content is the authority of your content overall; not just a single post. How much can people trust the content that you post to your LinkedIn page? You can build that  credibly  with your audience through publishing reliable, well-researched content. Utilize Your Highly Informative Content To Successfully Target Your Audience There are three key pieces that your content needs to follow for your company to successfully target your audience on LinkedIn. According to Content Marketing Institute  those types of content are: User generated content: Content that comes directly from your target audience. Expert content: Content that comes from industry experts. Branded content: Content that comes from your company. Is This Content Focused On a Topic That My Audience Cares About? If you’re creating content that’s outside your audience’s scope, why would they take the time to read it? Their time is already precious and limited; they’re not going to waste in on an article that has nothing to do with them. So how do you find topics that your audience cares about? Look to the influencers in your industry. How can I find influencers in my industry? Usually, a Google search will pull up major influencers in your industry. However, you can also check out popular LinkedIn groups to see who is having some major pull with your audience. What are they talking about that is causing other people to respond or share their content? If you want to be direct, survey your audience straight from your LinkedIn page. Ask what they want to hear and see you post about. How? LinkedIn doesn’t have a built-in polling feature like Twitter does but you can still create a poll through a tool like SurveyMonkey  or Google Forms. Most of these tools will have in form analytics which will allow you to gather data on your audience’s responses. Some common questions you could add into the survey are: What topics are we talking about that you enjoy us covering? What would you like to see us cover more? What would you like to know about our products and or our company? Set An Attainable Posting Schedule There are recommendations everywhere that give you a suggested optimum posting schedule.  While those are usually great starts the number of times your business needs to post to LinkedIn will depend on one thing, your audience. Your audience will tell you  how often you need to post to LinkedIn through how often they interact with your content. What? You’ll see strong or weaker interactions on your messages. For example, if you post five times a day and get three responses but then you post three times a day and get ten responses, that is a subtle way your audience is telling you what want they want to see from you. â€Å"But what if I want to know what an average posting schedule looks like?† According to 14 different studies  and our internal research, the following would be the start of an optimum posting schedule for LinkedIn:

On a Daily Activity Essay Example | Topics and Well Written Essays - 1250 words

On a Daily Activity - Essay Example College is not an easy matter, and great devotion is necessary in order to succeed. As I went out the door I saw the sun burning brightly, maybe to brightly. I never had a love for hot weather, and I probably never will. Close to the fence I saw my grandmother and she was talking to a person who I didn't know. She gave me one of her usually look, with her piercing brown eyes and sinister smile. "Going to school" she said. "Yes I am". "You have an exam session right now, correct" "Yes I do well" "I hope you don't mess up". "I hope so too". She always said that. Always. And I hated every single word of it. No matter how well I did, there was always the possibility that I might mess up. But, I would be wrong if I said that her words where without meaning. It was an exam session, and the exams were quite hard. I do have more faith in myself, than in my grandmother words, so I believed that I would prevail. As I was walking towards the train station, I thought about a very interesting dre am I had last night. It was a wonderful dream, or rather a memory. I was lying on a beach near a lake and my girlfriend was lying next to me, her slender body so close to me that made breathing a Herculaneum task. She raised her head and smiled at me, her smile beautiful as ever. "Don't you think we should go home" she said "Just for a little while. I'm not in a hurry to get back home." "I hope you're not. I would be very offended". And then she widened her smile- a smile so enchanting; it will make even the strongest man a mere weakling. I don't get to see my girlfriend very much. We are both on college and they both have different responsibilities. I wish I could spend more time with her, but I guess you can get always what you want. I arrived at the train station and at first sight there wasn't anyone that I knew. I was entertaining myself with my MP3 player, as I am used to traveling and being alone, not including the presence of my close friends and girlfriend. Suddenly I heard a familiar voice. It was Christine, a girl I went to high school with, and I should say she was quite attractive that day. With her slender body, lovely smile and eyes that can seduce a god, she could have any man she wants. But I wasn't interested in her, nor I believe she was interested in me. "Hey, how are you doing I haven't seen you in a while. You look great!" "Thanks Christine. You look great as well, as always. Look, is the train going to be late The train during this time is usually late." "No I don't think so. They said that it was going to be on time. So are you going alone" "Yes I am a. What about you" "I met up with some of our old friends from high school and I am going with them. You can join us, of course." "Thanks. I will just a second." I went and I bought a newspaper. As usual there was nothing interesting to see. It was just your usual falling economy and various wars that exist in the world. The train came on time, just as Christine said. As usual, the train wa s crowded and there was nowhere to sit. We had to stand all the way to our final destination. As usual I indulged myself in my newspaper and the music coming out from my MP3 player. I was never a conversationalist and I didn't join the conversations that my former schoolmates were having. Caught and confined into a very small space, I waited for our hour-long journey to end.  Ã‚